Boosting Kembang Kuning Tourism Village's Visibility

Strategies for Effective Tourism Marketing in East Lombok Regency

Authors

  • Warida Salmiati Sekolah Tinggi Pariwisata Mataram
  • Uwi Martayadi Sekolah Tinggi Pariwisata Mataram

DOI:

https://doi.org/10.53893/ats.v1i1.5

Keywords:

Positioning, Tourism Marketing, Tourism Village

Abstract

This study examines the role of stakeholders in developing tourism in the Old City of Ampenan, Mataram City, Indonesia. Despite being designated as one of the Indonesian Heritage Cities Network's 43 cities, Ampenan's tourism potential has not been fully realized and is even on the decline due to a lack of joint efforts by tourism stakeholders. The Pentahelix players are composed of the government, academia, industry, community, and tourists, and their roles in tourism development are investigated. Strategies for sustainable tourism development are proposed based on data collected through non-participant observation, unstructured interviews, and documentation. The results highlight the potential of Ampenan Old City as a tourist destination and the contributions of various stakeholders to its development. The study concludes that the Ampenan Old City is a must-visit destination, featuring impressive cultural landmarks, natural beauty, and accessibility, and recommends further collaboration between stakeholders to improve its sustainable development.

Author Biographies

Warida Salmiati, Sekolah Tinggi Pariwisata Mataram

Tourism

Uwi Martayadi, Sekolah Tinggi Pariwisata Mataram

Tourism

References

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Campbell, S., Greenwood, M., Prior, S., Shearer, T., Walkem, K., Young, S., Bywaters, D., & Walker, K. (2020). Purposive Sampling: Complex or Simple? Research Case Examples. Journal of Research in Nursing, 25(8). https://doi.org/10.1177/1744987120927206

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Verhulst, N., Vermeir, I., Slabbinck, H., Larivière, B., Mauri, M., & Russo, V. (2020). A Neurophysiological Exploration of The Dynamic Nature of Emotions During The Customer Experience. Journal of Retailing and Consumer Services, 57, 102217. https://doi.org/10.1016/J.JRETCONSER.2020.102217

Badriati, B. El, Syam, N., & Arifin, S. (2022). Ethnographic Study of Songket Weavers in Sukarara Village. Epistemé: Jurnal Pengembangan Ilmu Keislaman, 17(01), 27–43. https://doi.org/10.21274/EPIS.2022.17.01.27-43

Benur, A. M., & Bramwell, B. (2015). Tourism product development and product diversification in destinations. Tourism Management, 50, 213–224. https://doi.org/10.1016/j.tourman.2015.02.005

Buhalis, D., & Foerste, M. (2015). SoCoMo marketing for travel and tourism: Empowering co-creation of value. Journal of Destination Marketing and Management, 4(3). https://doi.org/10.1016/j.jdmm.2015.04.001

Buhalis, Dimitrios. (2004). Tourism Distribution Channels: Practices and Processes. Tourism Distribution Channels: Practices, Issues and Transformations.

Campbell, S., Greenwood, M., Prior, S., Shearer, T., Walkem, K., Young, S., Bywaters, D., & Walker, K. (2020). Purposive sampling: complex or simple? Research case examples. Journal of Research in Nursing, 25(8). https://doi.org/10.1177/1744987120927206

Fansuri, H., & Latiff, M. (2022). Masculinity in Intersectionality. Epistemé: Jurnal Pengembangan Ilmu Keislaman, 17(01), 71–96. https://doi.org/10.21274/EPIS.2022.17.01.71-96

Flores-Ruiz, D., Elizondo-Salto, A., & Barroso-González, M. D. L. O. (2021). Using social media in tourist sentiment analysis: A case study of andalusia during the Covid-19 pandemic. Sustainability (Switzerland), 13(7). https://doi.org/10.3390/su13073836

Giaoutzi, M., & Nijkamp, P. (2017). Tourism and Regional Development: New Pathways. In Tourism and Regional Development: New Pathways. https://doi.org/10.4324/9781315235967

Hall, C. M. (2009). Tourism marketing for cities and towns: using branding and events to attract tourists/Tourism, culture and regeneration/Total landscape, theme parks, public space. Journal of Sustainable Tourism, 17(3).

Hjalager, A. M., & Andersen, S. (2001). Tourism employment: Contingent work or professional career? Employee Relations, 23(2), 115–129. https://doi.org/10.1108/01425450110384165/FULL/XML

Kolb, B. M. (2006). Tourism Marketing for Cities and Towns: Using Branding and Events to Attract Tourists. In Cardiovascular Imaging (Issue 7).

Liu, X., Mehraliyev, F., Liu, C., & Schuckert, M. (2020). The roles of social media in tourists’ choices of travel components. Tourist Studies, 20(1). https://doi.org/10.1177/1468797619873107

Paul, H. S., Roy, D., & Mia, R. (2019). Influence of Social Media on Tourists’ Destination Selection Decision. Scholars Bulletin, 05(11). https://doi.org/10.36348/sb.2019.v05i11.009

Ratmaja, L., & Pattaray, A. (2019). Homestay sebagai Pengembangan Usaha Masyarakat di Desa Wisata Kembang Kuning Kabupaten Lombok Timur. Jurnal Kepariwisataan Indonesia: Jurnal Penelitian Dan Pengembangan Kepariwisataan Indonesia, 13(2). https://doi.org/10.47608/jki.v13i22019.37-48

Regional Regulation of West Nusa Tenggara Province No. 3 of 2020. (2020). Guidelines for the Implementation of Tourist Villages (in Indonesian). https://peraturan.bpk.go.id/Home/Details/146233/perda-provinsi-ntb-no-3-tahun-2020

Rizwan, M., & Ahmad, N. (2019). Store environment and its influence on impulse buying behavior among females: Moderating Role of shopping Pal. Management, Economics, Accounting.

Santos-Lacueva, R., Clavé, S. A., & Saladié, Ò. (2018). Case Study Mexico: Riviera Maya - how is the Riviera Maya tourism industry dealing with climate change? An overview of non-climatic stressors that determine the destination’s vulnerability to climate change. Global Climate Change and Coastal Tourism: Recognizing Problems, Managing Solutions and Future Expectations, 170–180. https://doi.org/10.1079/9781780648439.0170

Verhulst, N., Vermeir, I., Slabbinck, H., Larivière, B., Mauri, M., & Russo, V. (2020). A neurophysiological exploration of the dynamic nature of emotions during the customer experience. Journal of Retailing and Consumer Services, 57, 102217. https://doi.org/10.1016/J.JRETCONSER.2020.102217

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Published

2023-03-24

How to Cite

Salmiati, W., & Martayadi, U. (2023). Boosting Kembang Kuning Tourism Village’s Visibility: Strategies for Effective Tourism Marketing in East Lombok Regency. Advances in Tourism Studies, 1(1), 1–7. https://doi.org/10.53893/ats.v1i1.5

Issue

Vol. 1 No. 1 (2023): Advances in Tourism Studies

Section

Articles

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