PENTAHELIX: Jurnal Ilmiah Pengabdian Pariwisata

The Relationship between Community Involvement and Marine Tourism Management in the Tanjung Luar Coastal Area of East Lombok Regency

2023-08-20T12:49:12+00:00

This study aims to establish the relationship between community involvement and the management of marine tourism at Tanjung Luar Beach in East Lombok District. Additionally, it seeks to quantify the extent of community participation in the management of marine tourism in this coastal area.

The research design adopts a quantitative approach, with data collected through observation, surveys, and documentation from a sample of 90 respondents. The study reveals a statistically significant positive relationship between community involvement and the effective management of marine tourism at Tanjung Luar Beach, indicated by a correlation coefficient of 0.431. This moderate coefficient, falling within the interval range of 0.40 to 0.431, highlights the pivotal role of community engagement in promoting the sustainable growth of marine tourism in this picturesque destination.

Socialization of Knowledge and Mediation Skills of Tourism Villages to Students of Sekolah Tinggi Pariwisata Mataram

2023-09-27T10:11:37+00:00

The purpose of Community Service (PKM) is to foster student awareness, promote peaceful conflict resolution, impart mediation skills, enhance problem-solving abilities, and instill ethical values associated with mediation. PKM is conducted through interactive socialization sessions that incorporate lectures and question-and-answer formats. The desired outcome of PKM activities is to equip students with knowledge and proficiency in mediation, thereby empowering them to contribute positively to their communities. Through PKM, students gain an understanding of what mediation entails, discover the presence of mediation institutions within each Regency/City in Lombok, grasp the importance of the mediator code of ethics, and familiarize themselves with mediation regulations. By providing new knowledge and skills, Sekolah Tinggi Pariwisata Mataram aims to convey the message that issues or conflicts faced by tourism villages can be effectively resolved through mediation, obviating the need for legal recourse.

Analysis of Inhibiting Factors in Promoting Ceramic SME Products in Banyumulek Tourist Village, West Lombok

2023-09-20T04:21:20+00:00

This research focuses on identifying the inhibiting factors in promoting ceramic SME products in Banyumulek Tourist Village and formulating strategies for product promotion. The objectives are to analyze the inhibiting factors and devise promotion strategies. Qualitative descriptive and SWOT analysis methods were employed, with data collected through observation, interviews, and documentation. Purposive sampling was used to select informants. The findings suggest the utilization of Weakness-Opportunities (WO) strategies, leveraging weaknesses to exploit existing opportunities. Recommendations include maximizing promotion to reach wider audiences, enhancing the knowledge of SMEs through promotional media, and business development with government support

Product Quality and Service Quality on Merindu Coffee Customer Satisfaction, Mataram City

2023-09-26T14:29:50+00:00

This research aims to (1) find out how product quality influences customer satisfaction, (2) find out how service quality influences customer satisfaction, (3) find out how product quality and service quality influence customer satisfaction. This research is quantitative research. The population in this research is visitors who miss coffee. The samples taken were 81 respondents. The sampling technique used in this research is accidental sampling. Data collection techniques use questionnaires, interviews, and documentation. The data analysis technique used to answer the research hypothesis is multiple linear regression. The research results at a significance level of 5% show that: (1) there is an influence of product quality on customer satisfaction. This is proven by the calculated t value of 4.553 with a significance value of 0.000 which is smaller than 0.05 (0.000 < 0.05), and the regression coefficient has a positive value of 0.101. (2) there is an influence of service quality on customer satisfaction. This is proven by the calculated t value of 4.321 with a significance value of 0.000 which is smaller than 0.05 (0.000 < 0.05), and the regression coefficient has a positive value of 0.395. (3) there is a significant influence between the two independent variables, namely product quality and service quality simultaneously on customer satisfaction. This is proven by the calculated F value, namely 76.201 which is greater thanF table (3.11) with a significance level of 0.000 or sig 0.000, much smaller than 0.05.