MUFADDHAL, Z. Artificial Intelligence and Service Personalization in Hospitality: Impacts on Guest Loyalty. Advances in Tourism Studies, [S. l.], v. 3, n. 1, p. 1–15, 2025. DOI: 10.53893/ats.v3i1.70. Disponível em: https://pkp.stpmataram.ac.id/index.php/ATS/article/view/70. Acesso em: 8 feb. 2026.